An exceptional brand identity attracts exceptional customers
Make your brand memorable
In the marketplace, your brand is a reputation. It’s a gut feeling your customers have about you – the sum of all your touchpoints and the interactions they’ve had with you thus far. Crafting an intentional brand identity can help to shape how you want your customers to think and feel about you. You can’t control this entirely, but you can influence their perception with a clear brand strategy and great design. We have been helping businesses like yours to develop strong brand identities on the Gold Coast for over 20 years.
What we do
- Brand identity design
- Brand persona
- Style guide development
- Art direction
- Print & web design
- Signage
- Collateral
Who are you attracting?
Colour, design and persona play an integral role in who is drawn to your brand. Ensure you are attracting your intended audience by shaping a brand identity that speaks to their wants and needs; that connects with them emotionally. With in-depth understanding of a brand’s vision and a design-driven mindset, we turn ideas and concepts into tangible brand experiences that pay in dividends for our clients.
- Come out swinging into the marketplace with a fresh new brand that connects strongly with its intended audience from the outset.
- Breath life into an existing brand that has faded into the background.
- Turn customer journeys into compelling experiences that convert time and again.
- Perform, grow and thrive with state of the art technology and design that transform digital experiences.
Don’t leave it to your customers to decide who you are. Our brand identity packages put you in the driver’s seat to influence how your brand expresses itself in a competitive marketplace.
Our approach
Partnership
No one knows your business better than you. We give you the third degree and strategically use your insights to our advantage. Collaboration is the secret sauce to our method, but you didn't hear it from us.
Less fuss, more action
We take our time to understand your business and what you're trying to achieve but once we've got that under our belts, we don't fuss around—we get stuck in to deliver to deadlines.
Results, results, results
We draw on our experience and hours of in-depth research about what will appeal to your target audience to produce outcomes that deliver what you really want. Results.
Outperforming our best
We are not interested in achieving adequate, we seek the exceptional. This involves always pushing ourselves to do better and outperform our greatest accomplishments. Perfect may not be possible but we will die aiming for it.
The ideal fit
Those who are riding the wave of change with us, flipping the bird to the old order by creating truly original and progressive solitions that benefit humankind. And that's because we are on a mission to transform the world, one purposeful brand at a time. You can learn more about this in our manifesto.
Our Manifesto
Here are some common questions that our clients often ask us
Who are we?
Who is Embark Agency – Brand Identity
Embark Agency is a creative agency with over two decades of experience. We sit amongst the top tier branding agencies on the Gold Coast and South East Queensland. We love to work with new or established companies to establish strong new brands or reimagine and reinvent existing brands through a rebrand process.
Clients come to us when they have an underperforming business that is attracting the wrong customers. Often their brand is outdated, they have outgrown it or simply lost their edge in a very competitive market.
We focus on providing value for money and a return on your investment compared to most of the top tier branding agencies. We deliver bold, robust and impactful ideas that convert and connect with your ideal customer which is how we measure ROI and success for our clients.
What is branding?
What is branding according to Embark Agency – Brand Identity?
Branding is a confusing term to most people (so if you’re unsure, you're not alone). Branding is essentially matching your business to your customer and covers everything from brand messaging, brand positioning and visual brand identity. Brand personality plays a key role in building trust with your prospective clients.
You don't have a second chance at a first impression. That’s why your branding is crucial for attracting your ideal customer, pre qualifying them for your product or service, standing apart from and out performing your competitors. It pays dividends to get this right.
At Embark Agency, we know branding and we also know business. This includes how to create an effective long term client acquisition strategy.
Branding essentials include:- Brand strategy
- Brand naming
- Tagline
- Brand positioning
- Brand messaging
- Logo design
- Typography
- Tone of voice
- Symbols or iconography
- Colour scheme
- Brand style guide
The growth of your business grows in direct proportion to how quickly and easily customers say yes to your offering. If you are after a clear strategy for your brand and business, and want to make sure you give your business the best chance of success, get in touch.
Why is your branding important?
What is branding according to Embark Agency – Brand Identity?
As humans we purchase with a very sophisticated and efficient decision making. An in-built bias that is often influenced by deeply held beliefs, attitudes and experiences. In branding, our job is to tap into this decision making power and truly connect with your ideal customers.
Buyers are information rich and time poor. Over 80% of buyers’ decisions are made before they contact you. Your brand identity helps match your business to your ideal customer and helps to prequalify your customers before they contact you. We want to focus on selling to the customers that truly need your services and ask the question ‘Why should they choose us?’.
Most businesses focus on the transaction (your product or service) and unless you have a truly unique product or service this is not enough to sway the decision making process. We have to communicate the value that you provide your customers to really differentiate you in the market. Understanding your unique value proposition is key to understanding your customers which then underpins your brand identity and connects with them on a deeper level way beyond just the transaction.
What is Embark Agency’s branding expertise?
Why are Embark Agency the branding experts?
Embark Agency has been a branding agency on the Gold Coast for nearly two decades. We think strategically and creatively to develop brand identities that truly impact our clients and their businesses. James Coulson, our founder and brand strategist is a Certified Brand Consultant® and has collaborated with 100s of businesses nationally and internationally for over 20 years. As a brand designer and strategist, he has experience in just about every industry you can think of.
If you’re searching for the right branding agency on the Gold Coast that can help you truly connect with your customers on a deeper level beyond the transaction then we are a great fit.
Embark Agency’s branding expertise includes:- Brand strategy
- Brand assessments and workshops
- Competitor and market research
- Branding strategy and brand positioning
- Logo design
- Brand identity design
- Brand style guide creation
- Art direction
- Website design and development
What makes branding successful?
What does Embark Agency think makes successful branding?
Successful branding agencies like Embark Agency focus on your customer strategy which is essentially what a brand strategy is. It’s the other side of the coin to your business strategy and is often overlooked.
The foundation of a brand is trust. It's a person's gut feeling about a product, service or company. By clearly understanding your business and clearly identifying your ideal audience we can help you develop a strategy that dials into this communication and connection pathway of your business to your ideal customer. By focusing on the right value proposition, identity and communicating this to your ideal audience we can help you create a strategy that grows your business by attracting the right customers (externally) as well as team members (internally). It’s a win-win for your business and a worthwhile investment for its longevity and success.
A successful branding exercise will underpin all your brand identity and marketing decisions. In turn, this will make customer acquisition streamlined, efficient and much easier as you will be marketing to the right people who truly care and connect with your brand. This also makes sales much easier.
How do branding agencies create a good brand?
How do branding agencies, such as Embark Agency, create and manage successful brands?
As one of the leading branding agencies in Queensland, Embark Agency believes branding is the process of connecting good strategy with good creativity. We can’t control how people think and feel about us but we can influence it through great branding. Fully understanding this concept and process helps us outperform our competitors. It gives our clients the power to control the narrative and reputation of their brand in the marketplace and stand apart from their competitors.
Like any great project we start with a brand strategy, which is your plan on how you want people to think and feel about you. We start with a discovery process that involves workshops with key stakeholders. The sole purpose of this exercise is to extract every idea and concept about your business and the customers you serve. Once we have explored your business, your customers and your competition we will distil this information down to your key messages. This creates your core messaging system which then influences the core brand identity system which is our next step. Our job is to communicate your ‘big idea’ as effectively as possible.
Exploring the look and feel of your brand is a big task and deserves your full exploration and attention. It's how you will express your brand and connect with your customers. This process is about uncovering what you don’t want as much as what you do want. We work on the concept of ‘gut feelings’ and create mood boards which we call ‘brandscapes’ that showcase fonts, colours, print and digital media as well as your avatar and much much more. This is one of the most exciting experiences of the brand creation process.
Once we have established the direction we then create your brand identity system which includes a polished logo concept that ties into the strategy and your ideal customer. Our brand identities are well thought out and created with purpose, intention and meaning which help to establish your entire brand ecosystem. Your logo is the anchor to your brand and needs to be done right if it is to stand the test of time.
We also assist with the full expression of your brand identity, including digital and printed marketing collateral. After all, every touch point of your brand needs to be considered and this is where we can truly help you to get the most out of your new brand.
Why work with Embark Agency Branding Gold Coast?
Why choose Embark Agency as your branding agency?
At Embark – Branding Agency Gold Coast, we always strive to be better than our last project, looking at ways to improve and provide as much value to our clients as possible. We’re not here just to make money. This is a by-product of doing what we love for our clients.
We believe in our attitude to business and our work speaks for itself. Check out our work or get in touch today and book a consultation.
Some of our recent brand identity work
Alder Group is defined by its extensive experience in the construction and development industry.
